Conquering the perils of perishables for 85 years

By Gabrielle Mosquera

Action Tips

Todd Simon, senior vice president, outlines for other catalogers of perishable products two strategies that have contributed to Omaha Steaks’ success:

- Ensuring both the high quality and availability of your product gains customer trust and boosts repeat business.

- Good quality photography in any catalog is crucial, and even more so for catalogers who sell perishable items. Allot a relatively significant portion of your creative budget to expert photography.