Conquering the perils of perishables for 85 years

By Gabrielle Mosquera

Keeping It in the Family

Today, three members of the fourth generation of the Simon family and two of the fifth are involved in the business.

According to Simon, all the members intend to keep the family business traditions alive, and often look to their elders for advice. “They tell us every day: ‘Don’t get complacent. Keep innovating and keep customers happy.’ That’s what we tell everyone here, and it seems to have worked.”