Omaha Steaks: Focus on Fulfillment

On-site Processing

Omaha Steaks enjoys the advantage of processing most of its own product offerings. The company sources its—literally—raw material mainly from Midwestern producers, and then ages, trims and packages the beef at its own production plants in Omaha.

This offers two benefits for the cataloger. First, it easily can project orders or change projections based on real-time sales analysis. Todd Simon, senior vice president, estimates that Omaha Steaks turns its inventory eight to 10 times a year. And though the company outlines buying plans a year in advance, thanks to on-site manufacturing it can modify those plans almost daily.