Omaha Steaks: Focus on Fulfillment

Global Reach

The consumer business continued growing, so in 1966 the company bought an even larger plant and headquarters, one with more room for beef breaking (cutting whole carcasses into tenderloins), order processing and freezing. With the new facilities came a new name: Omaha Steaks International. Aptly so, because the company’s efficiency and success had gained global renown. During the 1960s, groups from countries such as Chile and France came to tour the company’s facilities. Omaha Steaks even played host to seven Russian meat-packing experts who toured the operation in 1960, despite the ongoing Cold War.