Omaha Steaks: Focus on Fulfillment

Restaurants around the country began requesting the meats, and the food service business added sales centers in the burgeoning Southeast, Southwest and Southern Midwest regions of the country.

Rising demand from the general public prompted Lester to establish the company’s first mail-order venture in 1952, shipping product via train and packaged in ice-filled, wax-lined cardboard boxes. The meat cuts themselves were wrapped in white butcher paper.