Omaha Steaks: Focus on Fulfillment

Shipping steaks also presents several challenges when compared to shipping dry goods. Simon calls the Omaha Steaks distribution system an “overnight success” that’s taken 40 years to perfect.

“Once the product is in the box,” he continues, “it’s pretty much the same as any other operation.”

Getting it in the box is another story. To begin with, the boxes themselves are made of styrofoam, not cardboard, adding significant cost. Next, they’re filled with dry ice to maintain the meat’s temperature. Because of the ice’s hazardous nature, distribution workers must be properly trained so they don’t get injured while handling it. Also, dry ice must be used just in time for packaging, because it will evaporate if left outside for any length of time.