Connect With Your Audience

The Buying Experience

If a catalog is an experience, then to be successful, it has to be a buying experience. Otherwise it’s just a free show.

However, Worthington-Levy says there are only a few catalogs that do that right, and many that don’t.

The catalog Graphic Dimensions shines in this area, she notes. “They do a very effective job of showing the size and proportion of the products, while using very easy coding and pricing charts on each product page, so you don’t have to search around,” says Worthington-Levy.