Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

Multiple Zone’s presence on the Web helped open a valuable dialogue with its customers.

“There is something special about our product line; it was almost a natural for our customer audience to adopt the Internet sooner than clothing catalog consumers,” says Todd Savitch, MZI’s vice president of marketing. “We are not surprised to see that our business is Web-ifying.”