Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
An early adopter of the Internet, MZI’s first catalog Web site went live in 1995. Customers were able to place orders online by 1997. The company is currently on its fifth-generation Web site, which is outfitted with order tracking, online customer rep chat, Web page pushing technology and a Web-based order fulfillment system.
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