Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

Lalji says meeting customers’ high expectations of computer catalogers has always been a priority.

The key to Multiple Zones’ success as a cataloger has been its chameleon-like existence, and its ability to keep the focus on the customer. MZI has evolved and repositioned itself in response to new technology, market demand and a changing customer demographic to reap the benefits the Web has to offer.