Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

Customer Demand

The move to the Internet for MZI was mostly customer driven. Because MZI deals with pretty tech-savvy, computer-oriented customers, many were using the Internet before the World Wide Web and before e-commerce was widespread. In addition to meeting customer demands, MZI also discovered that marketing online was cost effective, quick and more personalized.