Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
Customer Demand
The move to the Internet for MZI was mostly customer driven. Because MZI deals with pretty tech-savvy, computer-oriented customers, many were using the Internet before the World Wide Web and before e-commerce was widespread. In addition to meeting customer demands, MZI also discovered that marketing online was cost effective, quick and more personalized.
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