Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

“The customer will have control in terms of what they want, when they want to hear from a vendor, how often, what product they want to see. There will be a greater shift of control over to the customer. They get very annoyed if you don’t treat them on a personalized basis,” says Lalji. “[Cataloging] has to move to one-to-one marketing for more efficiency and to meet the needs of customers. That’s the direction it’s going to go if you start looking three to four years out.”CS1