Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
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Lalji says being successful online is about more than just being there. It has to do with offering customers choices of content and form of communication. He says the advances of online marketing, including automated product selection, online catalog versioning and audio and rich media e-mails are becoming a customer expectation. Constantly meeting the customer’s expectations is what it’s all about.
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Melissa Sepos
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