Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
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PC products have a high level of competition on the consumer side, which makes manufacturers more attentive to pricing. The culture dictates that being first, fast and cheap is necessary to capture clientele in the PC market. As a result, MZI uses the site to move product, updating it numerous times a day, and uses the catalog for customer acquisition.
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Melissa Sepos
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