Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
Mac Zone’s circulation has been decreased less quickly than PC Zone’s, Barela says, for several reasons. Macs are not as price-sensitive as PCs, there is less competition among vendors and the catalog is still an effective form of sales. Because Mac customers are so information driven, the circulation for the Mac Zone catalog has remained high compared to PC Zone. Mac Zone currently has a 1.25-million circulation rate per month, while PC Zone mails just 400,000.
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