Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

“The information system changed a lot of things,” says Barela. “Information on a real-time system added speed to fulfillment. We now have a fully integrated value-chain process. Our culture has changed to where speed and intensity have become more obvious values. It made us look and feel like a dot-com company, but we had a bricks-and-mortar legacy.”