Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

Increase of SKUs

The agreement with Santa Ana, CA-based Ingram Micro in November 1999 gave MZI the push it needed to enter the online world with security.

Online orders can be unpredictable, even with demand planning, and having a stable supplier can be instrumental to success.

The increase in SKUs also created another draw for MZI—one of the largest sites in the computer industry. It is backed by a formidable Web-based ordering system and fulfillment operations. Customer orders can be delivered in a single day. Product availability is known at the time of ordering.