Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
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MZI increased the number of products it offered through a 1999 merger with Ingra Micro, the world’s largest wholesale provider of technology products and services. It overhauled its fulfillment system and converted each division’s and catalog’s legacy system into one integrated system—uniting ordering, fulfillment, credit and other back operations for each sales channel.
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Melissa Sepos
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