Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
“In 1998, the customers were saying ‘great print catalog, but instant response and gratification are important’,” says Guio Barela, senior vice president of corporate development from MZI.
To satiate its customers, MZI changed how it ran the company, and its culture. The evolution to an online retailer was done methodically and with great care.
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