Case Study: Multiple Zones International

As assisted sales dropped, more than 97 percent in the first half of 2000 alone, and more customers moved online, MZI has seen significant cost savings.

MZI officially made its transition from a cataloger to multi-channel retailer in 1998. At that time, the company formalized a plan to decrease catalog circulation, alter the catalogs’ goal and begin actively transitioning more of its customers to the Internet.