Case Study: Multiple Zones International

“While there were online sales, a high ratio of them were assisted sales because the customers still did not feel comfortable ordering online. They were apprehensive about security. Three to four years ago we had easy access to a call center for them. The assisted sales ratio is starting to change now, as is the average order size. It was smaller in the early days. Until they felt comfortable, the sales were about $40 to $50. Once their confidence rose, the orders climbed to $400 to $500,” says Lalji.