Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
What began in 1989 as a three-title catalog company with PC Zone, Mac Zone and The Learning Zone, has grown into a multi-channel retail operation that includes a new business-to-business division. The new Zones Business Solutions division is comprised of Zones.com, Zones Auction and ZonesBusiness.com, and serves the small to mid-size business market, government and education institutions and large corporations.
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