Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

Making the Transition

Before MZI could make a full-fledged move into e-commerce, it knew it had to accept that the Internet would dilute its catalog business. Instead of fretting, MZI decided to analyze the catalog’s best use. It determined that customer prospecting/ acquisition and driving existing customers online would be the new functions of the catalog.