Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

Personalized Service

Online marketing offers a cost-effective marketing format for most catalogers, especially those with tech-savvy clients. Multiple Zones’ customers are now targeted at the personal level via e-mail and at the site when they shop. Using an advanced content management systems from Broadvision, MZI can offer customers real-time deals on products relevant to their computer needs.