Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

Marketing-Cost Savings

Despite the fact that Internet sales are cannibalizing catalog sales, the print catalog is integral to customer acquisition. MZI made an important breakthrough when it decided to measure each catalog’s return on investment based on how many customers it generated rather than how much revenue it generated.