Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

The Zones Business Solutions division accounts for more than 60 percent of the company’s total PC sales. The business-to-business segment is driven by online sales channels Zones.com and Zonesbusiness.com, and a handful of private networks built for individual companies, such as Microsoft. By the end of 1999, MZI had created 3,150 business-to-business Web sites for clients. The online catalogs are complemented by 100-person sales force.