Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
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The Zones Business Solutions division accounts for more than 60 percent of the company’s total PC sales. The business-to-business segment is driven by online sales channels Zones.com and Zonesbusiness.com, and a handful of private networks built for individual companies, such as Microsoft. By the end of 1999, MZI had created 3,150 business-to-business Web sites for clients. The online catalogs are complemented by 100-person sales force.
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Melissa Sepos
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