Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
MZI’s business-to-business segment was officially rolled out as a separate division in January 1999 to reach the business side of computer sales.
The sheer volume of business-to-business sales, which were in excess of $111 million for the first half of 2000, and limited competition in the b-to-b sector provide MZI with a powerful niche.
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