Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

For nearly a decade, MZI’s customer base was made up of consumers for PCs and Macs, but in the late 1990s that changed.

While MZI has always had business customers, many were hidden in consumer clothing. As customer expectations have risen, they have demanded that MZI provide products and services specifically for them. MZI responded by creating a new business solutions division that caters to the corporate world.