Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come

By Melissa Sepos

The company began acquiring customer e-mails, comments and shopping preferences as early as 1996; it now has a combined 3.6-million customer file. The information showed a customer demand for online shopping and e-mail communication, and revealed that many customers are businesses.

Demographic Changes