Case Study: Multiple Zones International
Computer cataloger Multiple Zones International’s transition from mail order to multi-channel is a glimpse of how cataloging will look in years to come
The company began acquiring customer e-mails, comments and shopping preferences as early as 1996; it now has a combined 3.6-million customer file. The information showed a customer demand for online shopping and e-mail communication, and revealed that many customers are businesses.
Demographic Changes
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