Prospecting: Complete Cleaners Uses Targeted Rewards to Win Customers

By clicking on the offer, account holders activated the reward before redeeming it at Complete Cleaners. The offer didn't require a coupon or promotion code; it was automatically redeemed when the prospect used their Regions Visa CheckCard to make a purchase at Complete Cleaners.

"Over the years I've spent a significant amount of money on direct marketing campaigns that were becoming increasingly expensive and ineffective," said John Patterson, owner of Complete Cleaners. "This program allows my marketing dollars to be spent only on people who actually come to my stores and use our services after they see and activate the offer."