Prospecting: Complete Cleaners Uses Targeted Rewards to Win Customers

Complete Cleaners, a "green" dry cleaner based in Trussville, Ala., gleaned many new customers earlier this year thanks to a targeted rewards program it launched with Regions Bank and rewards provider Cardlytics.

Complete Cleaners inserted targeted offers into the Regions Visa CheckCard online account detail pages of prospects who shopped at a competitive dry cleaning operation or clothing store in its area. When these prospects checked their accounts and studied their Visa CheckCard purchases, they saw ads for Complete Cleaners. The ads were often strategically positioned directly underneath the prospect's record of what they spent at a competitive cleaner. The messaging, which ran from April to June, read: "Visit Complete Cleaners through 5/31/2011 and earn 15% on a purchase!"