Building Compelling Content to Compete With Amazon

The right combination of text, images, videos and user contributions can create a wholly unique and irresistible value proposition. The key is to match and then exceed customer expectations set by Amazon.

Build Best-in-Class Product Pages: Think Outside the Box
Before you can break out of Amazon's standard-setting product page format, you have to match the following must-haves — at least for your top 50 products to 100 products initially: