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Ken Burke
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2. Connect individuals to your brand. Amazon uses social media mainly for product promotions and customer service responses. Other social media tactics Amazon uses include creating on-the-fly collections beyond seasonal or new product lines, as well as inviting consumer interaction around products (e.g., a question or vote).
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- Companies:
- Amazon.com
- MarketLive
- Places:
- U.S.
E
Ken Burke
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