Print-Plus: Are Postcard Mailings Effective?
Comparing the cost savings and ROI of your direct mail options
Effective mailing strategies for postcards include the following:
● mailing them to customers for whom you don't have email addresses, and encouraging those customers to go to your website to order so you can capture their email addresses;
● emphasizing a specific product or product line; or
● when RFM analysis doesn't support mailing a catalog to a previous customer, try mailing a postcard instead.
- Companies:
- Lett Direct Inc.
Related Content
Comments
