Print-Plus: Are Postcard Mailings Effective?

Depending on the quantity, the postage for a postcard would range from $235/M to $257/M, not that much less than a full catalog, especially considering the limited space. Postcard printers wouldn't typically have drop-ship savings, so postage may be on the higher end of the range. The printing would be in the range of $.05 each, so cost per square inch for a postcard is approximately $2.77 per million.