Print-Plus: Are Postcard Mailings Effective?

However, a single, two-sided postcard cannot begin to replace a multipage catalog in terms of contribution to profit and overhead.

The chart here compares the cost of three different formats: a 48-page catalog, a postcard and a slim-jim catalog. The postcard costs approximately $0.21, or 40 percent less than the cost of mailing the 48-page catalog in our example. A 32-page slim jim is only $0.09 more than the postcard, a difference of 27 percent — more on slim jims later.