Print-Plus: Are Postcard Mailings Effective?
Comparing the cost savings and ROI of your direct mail options
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Instead, use postcards between mailings to get new buyers, reactivate inactive buyers, drive web traffic, among other things. But don't think a double-sided postcard is going to replace the sales and contribution dollars generated by a catalog.
Stephen R. Lett is president of catalog consulting firm Lett Direct, Inc. (steve@lettdirect.com).
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