Print-Plus: Are Postcard Mailings Effective?
Comparing the cost savings and ROI of your direct mail options
Total: $0.45 per piece
Cost/square inch per/M: $0.23
Remember: Catalog pages sell merchandise and therefore drive results. More pages is always better than fewer pages, so it's not a good idea to use postcards in place of a catalog simply to save money. Yes, you will reduce costs, but it will be at the expense of sales and gross profit dollars.
- Companies:
- Lett Direct Inc.
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