It’s Not Easy Being Big
Company growth brings with it a host of unique problems that can lay you low if you’re unprepared
Custom All the Way
A few years ago, a major marketer created a new mail-order catalog. A smaller firm would’ve bought off-the-shelfcatalog-management software. But this company’s IT department felt the honor of the firm demanded that they reinvent the wheel by writing their own proprietary catalog-management software. (By the way, they knew nothing about cataloging.)
- Companies:
- McIntyre Direct
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