It’s Not Easy Being Big
Company growth brings with it a host of unique problems that can lay you low if you’re unprepared
The rules of grammar are quite flexible (my favorite reference is “American Usage and Style: The Consensus” by Roy Copperud). In advertising copy, the goal is to be clear, not necessarily to follow obscure rules.
The solution: As your catalog program grows, watch for rising color and design costs due to middle managers focusing on wayward grammatical issues.
- Companies:
- McIntyre Direct
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