It’s Not Easy Being Big
Company growth brings with it a host of unique problems that can lay you low if you’re unprepared
The solution: As your catalog operation grows, be prepared to spend more time communicating to your staff the unique standards that make your catalog great. Never get so busy with high strategy and high finance that you stop looking at what’s actually being mailed.
Susan J. McIntyre is president of McIntyre Direct, a full-service catalog agency and consulting firm based in Portland, OR. She can be reached at (503) 286-1400.
- Companies:
- McIntyre Direct
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