It’s Not Easy Being Big
Company growth brings with it a host of unique problems that can lay you low if you’re unprepared
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After the new positioning became company policy, though, the top people turned to other things. Soon, a small group of newly hired assistants fresh out of college were managing all creative details. Within a year, every element of the repositioning had vanished, and the book’s creative had returned to its former state.
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- Companies:
- McIntyre Direct
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/07/S-McIntyreCropped.jpg&w=51&h=51&c=true)
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