It’s Not Easy Being Big
Company growth brings with it a host of unique problems that can lay you low if you’re unprepared
What Does the Janitor Think?
A prominent U.S. cataloger recently performed a major repositioning of its catalog to distinguish itself from “me-too” catalogers that had invaded its niche. By actual split testing, the repositioned book earned double-digit higher sales.
Throughout the repositioning process, all of the top people in the firm actively participated in every detail — copy, design and merchandise.
- Companies:
- McIntyre Direct
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