It’s Not Easy Being Big
Company growth brings with it a host of unique problems that can lay you low if you’re unprepared
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The solution: As your catalog grows, think about how to keep its messages consistent despite higher turnover in the people who are actually creating the catalog or overseeing its creation.
Failing to do so risks turning your book into another one of those sad catalogs that had a clear voice and appeal once upon a time, but that today have become just mechanical exercises that speak to no one.
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- Companies:
- McIntyre Direct
Susan McIntyre
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