It’s Not Easy Being Big
Company growth brings with it a host of unique problems that can lay you low if you’re unprepared
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“How about G-?” I asked. “Or R-? B-? V-?”
“Actually, they fired the entire marketing department,” she said.
Small to mid-sized catalog companies tend to have reasonably stable management, often because an entrepreneur still is actively involved.
But as a catalog business grows, such stability often declines, because the company is creating a growing layer of middle managers. And middle managers have many instabilities to deal with: They’re easily laid off when financial reverses occur, and they’re always eager for promotion when times are good.
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- Companies:
- McIntyre Direct
Susan McIntyre
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