Commit to Multichannel Integration

Tim Kiss, director of enterprise direct marketing for The HoneyBaked Ham Co., this year will reinforce multiple channels with his customer base. Catalogs will be displayed at the company’s 350 retail locations, and catalog blow-ins will let direct customers know where to find the nearest retail location. And since retail customers tend to buy for themselves while catalog and Web customers tend to send HoneyBaked products as gifts, Kiss plans to give special offers to retail customers if they order gifts on the Web site.