Commentary: The Little Engine That Can't (Without You)

As the ACMA’s hard-lobbying executive director, Hamilton Davison, told me after the event, the “quality of the dialogue was incredible. To the best of my knowledge, this was the first time the USPS, the PRC and catalogers sat down for a detailed discussion together.”

Representatives from three vendor firms were in attendance, along with one trade group, NEMOA. The DMA, which recently set up a catalog and multichannel marketing segment advisory board to work with its catalog VP, Neil O’Keefe, essentially won’t have anything to do with the ACMA. Four other vendors had signed up to come, but last-minute issues arose. But imagine how incredible the dialogue might have been if more from the catalog mailing community were on hand?