Commentary: The Little Engine That Can't (Without You)

Most of the individuals from ACMA’s 56 catalog member companies, which shell out a quarter of 1 percent of their annual postal bills in dues, joined ACMA because they felt the Direct Marketing Association had too many other mouths to feed — namely, the DMA’s far more influential letter mailers. The group also has six consultant members and 15 vendor members, who pay a different dues structure. Although many have remained DMA members as well, they felt the DMA’s support for its letter-mailer contingent was working against them in postal rate-setting matters.