Commentary: The Little Engine That Can't (Without You)
By
Paul Miller
and All About Roi
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(Full disclosure: Although I was on hand for the ACMA’s postal event this past May in D.C., which drew 70 attendees, I didn’t make the August forum — but then again, my business doesn’t rely on the print catalog; we in the media have our own set of issues to deal with this year.)
At this forum, members discussed with the USPS suits issues ranging from catalog postal processing costs to updated plans for automation of catalog mail to the latest on flats sorting machines. They analyzed ways to make future postage sales, like the one held this past summer, more successful — all while explaining to the PRC reps how they make business decisions on mail volume, which has plummeted since the 2007 postage increase.
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Paul Miller
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