Commentary: The Little Engine That Can't (Without You)

Most of the individuals from ACMA’s 77 member companies, which shell out about 1 percent of their annual postal bills in dues, joined ACMA because they felt the Direct Marketing Association (DMA) had too many other mouths to feed — namely, the DMA’s far more influential letter mailers. Although many have remained DMA members as well, they felt the DMA’s support for its letter-mailer contingent was working against them in postal rate-setting matters.